Director of Digital Job Description

Job Description: Director of Digital

Position: Director of Digital
Location: [Location]
Reporting to: Chief Marketing Officer (CMO) / CEO
Department: Digital / Marketing
Salary: [Salary Range]
Type: Full-time, Permanent

Overview:

We are seeking an experienced and innovative Director of Digital to lead our digital strategy and oversee all digital marketing and transformation initiatives. This role is crucial in driving the company’s digital presence, optimizing digital channels, and ensuring seamless customer experiences across web, mobile, and other digital platforms. The Director of Digital will work closely with cross-functional teams to accelerate digital growth, enhance brand visibility, and improve overall business performance.

Key Responsibilities:

• Digital Strategy:
  • Develop and execute a comprehensive digital strategy that aligns with the company’s overall business goals.
  • Lead the digital transformation initiatives across the organization, ensuring the effective use of digital technologies to enhance operations and customer engagement.
  • Identify and capitalize on emerging digital trends and technologies to keep the company ahead of the competition.
• Digital Marketing:
  • Oversee all digital marketing activities, including SEO, SEM, email marketing, social media, and display advertising.
  • Lead the development of content strategies that increase engagement, build brand awareness, and drive conversion rates across all digital channels.
  • Manage digital marketing budgets, ensuring cost-effective use of resources to maximize ROI on digital campaigns.
• Website & E-commerce Management:
  • Ensure the optimization and performance of the company’s website, e-commerce platforms, and mobile apps.
  • Oversee user experience (UX) design, A/B testing, and website performance to drive traffic and improve customer retention.
  • Work with IT and development teams to implement new features, improve site performance, and ensure security and compliance.
• Data Analytics & Performance Tracking:
  • Utilize data analytics tools to track and measure the effectiveness of digital campaigns, user behaviors, and overall performance.
  • Develop KPIs and dashboards to provide insights into digital marketing performance and continuously optimize strategies.
  • Provide actionable insights to key stakeholders, making data-driven decisions to improve user experience, conversion rates, and digital marketing effectiveness.
• Digital Product Development:
  • Lead the creation and enhancement of digital products and services, ensuring they meet customer needs and business objectives.
  • Collaborate with product, design, and IT teams to develop digital solutions that improve customer experience and operational efficiency.
• Team Leadership & Development:
  • Lead and mentor the digital marketing and technology teams, ensuring a collaborative, innovative, and results-oriented culture.
  • Manage relationships with external vendors, agencies, and partners to drive digital projects and initiatives.
• Omnichannel Integration:
  • Ensure seamless integration of digital strategies with offline marketing and customer experiences.
  • Drive omnichannel campaigns that ensure a cohesive and consistent brand experience across all touchpoints, from social media to in-store.

Key Qualifications:

• Proven experience in leading digital strategy and transformation in a senior role, such as Digital Director, Head of Digital, or equivalent.
• Deep understanding of digital marketing, e-commerce, UX/UI, and emerging digital technologies.
• Strong track record of successfully driving growth through digital channels.
• Experience managing digital marketing budgets and optimizing for ROI.
• Excellent leadership and team management skills, with experience leading cross-functional teams.
• Strong analytical skills, with the ability to interpret data and turn insights into actionable strategies.
• Ability to work in a fast-paced environment and adapt quickly to changing business needs and market conditions.

Education & Experience:

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field (MBA or advanced degree preferred).
• Minimum of [X] years of experience in digital marketing, digital product management, or digital transformation leadership roles.
• Experience working with data analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Proficiency in digital marketing platforms (e.g., Google Ads, Facebook Business Manager) and CMS systems.

Key Competencies:

• Digital Marketing Expertise
• Strategic Thinking & Innovation
• Analytical & Data-Driven Decision Making
• Leadership & Team Development
• Customer-Centric Focus
• Adaptability & Agility

Benefits:

• Competitive salary and bonus structure.
• Comprehensive benefits package, including health insurance, retirement plans, etc.
• Opportunities for professional development and career growth.
• A key role in shaping the company’s digital future and driving significant business impact.

How to Apply:
Please submit your CV and cover letter outlining your experience and suitability for the role to [email address] by [application deadline].

This job description outlines the key duties and responsibilities but may evolve as the company adapts to new digital opportunities and market trends.